🧭 Figuring It Out on Your Own, Until Now

When you're leading Recruitment Marketing or Employer Branding in an organization that’s still catching up, it can feel like you’re building the path as you walk it. There’s no clear roadmap, and often no one above you who truly understands the work. You're doing big things — but often without the guidance or support that other functions enjoy. That’s why I offer private strategy consultations — to help you make sense of the challenges, validate your approach and recommend a path forward based on best practices and what’s realistic for your role and resources. You don’t have to do it all on your own.
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💡 You Don’t Have to Start from Scratch
I’ll bring proven frameworks, templates, data and best practices to our session—so you can stop spinning and start making progress. Together, we’ll focus your ideas and apply what works to your unique situation, so you can take action with purpose and momentum.
🧠 Get Personalized Strategy Support, Right When You Need It
Get practical guidance on recruitment marketing, employer branding, content strategy or campaign implementation—tailored to your challenges.
Work through a problem, pitch or decision with an experienced partner who understands RMEB and the realities of your role.
Explore how to use AI more effectively for content creation, talent attraction, analytics and reporting, and get better results with less effort.
Walk away with a strategic path forward you feel confident owning—grounded in what works and what’s possible for you now.
Meet the Expert

Lori Sylvia
Recruitment Marketing Expert & Career Strategist
As Founder & CEO of Rally, Lori Sylvia is a trailblazer in recruitment marketing and employer branding — and a trusted career strategist for professionals advancing in this evolving field. She brings 25+ years of marketing experience, including the last 10 years focused on recruitment marketing, and has led marketing at several high-growth start-ups as well as one of the first recruitment marketing technology vendors. Over her 20+ years as a people leader and 7 years as a dedicated coach, Lori has helped thousands of practitioners grow their skills, elevate their visibility, and take meaningful steps in their careers. She built the Rally Recruitment Marketing community from the ground up, growing it to over 50,000 professionals by teaching modern strategies and championing the career advancement and impact of the people behind them. Through her hands-on training programs and personalized coaching, Lori delivers practical guidance and strategic insight that helps practitioners become more confident, creative, and effective leaders. Her mission is to equip every professional with the tools — and belief — to lead with impact in their organization and shape the future of talent acquisition.
“Extremely Valuable. Major Impact.”
Lori’s sessions provide strategic clarity and actionable guidance — helping you solve what you’re working through and chart the best path forward with the tools and resources you have.
Extremely valuable! It had a major impact on my learning and confidence. Lori equips you with resources and tools to help you excel and elevate your Employer Branding and Recruitment Marketing to the next level.
Talent Attraction Lead
🚀 Make Progress with Expert Support
Get unstuck, get focused and move forward with a clear strategy and actionable next steps — tailored to your goals and resources. Let's solve this together!
$195.00
Frequently Asked Questions
1. What kinds of challenges can I bring to a strategy session with Lori? Anything you’re working through — campaign planning, content ideas, AI usage, team structure or how to show the value of your work. This session is built to meet you where you are and help you move forward with clarity and practical next steps. 2. Do I need to prepare anything in advance? Just come with a challenge or goal you'd like to focus on. If there are materials you’d like Lori to review (a strategy, deck, job post, etc.), you’ll be able to upload them after booking. Lori will tailor the session to your needs. 3. How is this different from asking a peer for advice? You’re getting dedicated time with someone who’s helped thousands of RMEB professionals at every stage. Lori brings 20+ years of leadership experience, a library of proven frameworks, access to benchmark data and an outside perspective to help you make smart, strategic moves with the resources you have.