Course curriculum

  • 1

    Welcome!

  • 2

    Lesson 1: Recruitment Marketing: A Shift in Strategy & Skills

    • Recruitment Marketing: A Shift in Strategy & Skills

  • 3

    Lesson 2: Recruitment Marketing Campaign Framework

    • Recruitment Marketing Campaign Framework
  • 4

    Lesson 3: Supporting Your Internal Customer

    • Supporting Your Internal Customer
  • 5

    Lesson 4: Targeting Your Candidate Persona

    • Targeting Your Candidate Persona
  • 6

    Lesson 5: Setting Campaign Objectives, Budget & Timeline

    • Setting Campaign Objectives, Budget & Timeline
  • 7

    Lesson 6: Creating a Campaign Theme

    • Creating a Campaign Theme
  • 8

    Lesson 7: Determining Your Tactics

    • Determining Your Tactics
  • 9

    Lesson 8: Developing Your Content: Lead With Your People!

    • Developing Your Content: Lead With Your People!
  • 10

    Lesson 9: Campaign Tracking, Measurement, Analytics & Reporting

    • Campaign Tracking, Measurement, Analytics & Reporting
  • 11

    Summary and Wrap-Up

    • Summary
  • 12

    Earn Your RM Campaign Strategy Certificate

    • How to earn your Rally Certificate in Recruitment Marketing Campaign Strategy and get SHRM/HRCI Credit

    • Take the Assessment

    • How to add your Rally Certificate to LinkedIn
  • 13

    Feedback

    • We'd love your Feedback!

FAQ

  • Can I buy this, try this and then request a refund?

    Due to the digital nature of this course—and the fact that you could consume the content immediately—we do not offer refunds.

  • How long will I have access to the course?

    Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.

  • How quickly will I get access to the course after I buy?

    Immediately!