Virtual Course: Practical AI for Email Marketing

Rally® Course: Practical AI for Email Marketing

In 3 hours, you’ll learn how to leverage AI to effectively craft and execute email marketing campaigns that attract and engage top talent, hands-on using Rally® AI™. Includes Digital Workbook, AI prompt templates, examples and free tool!

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Course curriculum

1. Introduction to the Course
  FREE PREVIEW
2. Welcome to Practical AI for Email Marketing in Recruitment
3. How to Use the Thinkific Platform
4. Download the Course Materials
5. (Optional) Connect Your Social Accounts to Rally Inside
1. Building an Effective Email Platform
2. Data-Driven List Building
3. Tools for Quality and Compliance
1. Audience Segmentation for Recruitment Success
2. Personalization at Scale with AI
3. Inspiration from Real Campaigns
1. Content that Engages and Converts
2. Design and Visuals
1. A/B Testing and Campaign Optimization
2. Measuring Email Campaign Performance
1. Building Your Email Marketing Plan for Success
1. Responsible Use of AI for Email Marketing in Recruitment
1. Wrap Up & Homework Assignments
1. How to earn your Rally Certificate and get SHRM/HRCI Credit
2. Take the Assessment
3. How to add your Rally Certificate to LinkedIn
1. We'd love your Feedback!

About this course

$395.00
7 lessons
3 hours of live instruction
Access to Rally® Inside™ with Rally® AI™ tool

FAQ

What is your cancelation and refund policy?

If you cancel by February 7, 2025, a full refund minus a $50 processing will be provided. If you cancel from February 8-18, 2025, a 50% refund will be provided. If you cancel on February 19, 2025, or later, no refund will be provided but you can apply the credit to a future Rally Academy course. Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
What tools are used in this course?

By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises and homework assignments. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.
How long will I have access to the course?

Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.
How quickly will I get access to the course after I buy?

The course will be held live on February 23, 2025. If you can't make it, don't worry, you'll be able to access the on-demand videos beginning March 3, 2025.