Course curriculum

    1. Introduction to the Course

      FREE PREVIEW

    2. Welcome to Mastering AI for Content Marketing in Recruitment

    3. How to Use the Thinkific Platform

    4. Download the Course Materials

    5. (Optional) Connect Your Social Accounts to Rally Inside

    1. Understanding the new candidate journey

    2. Anticipating and addressing candidate questions at every stage

    3. Expert templates and real-world examples

    1. Creating a content plan aligned with your employer brand and EVPs

    2. Using AI for ideation, personalization and repurposing

    3. Tailoring content by recruitment channels, including social media, email and careers sites

    4. Optimizing content for SEO and discoverability

    1. The metrics that matter: Tracking content engagement and conversions

    2. Using AI-driven analytics to iterate and improve strategies

    1. Building Your Content Marketing Plan for Success

    1. Responsible Use of AI for Content Marketing in Recruitment

About this course

  • $395.00
  • 6 lessons
  • 3 hours of live instruction

FAQ

  • What is your cancelation and refund policy?

    If you cancel by January 6, 2025, a full refund minus a $50 processing will be provided. If you cancel from January 7-17, 2025, a 50% refund will be provided. If you cancel on January 18, 2025, or later, no refund will be provided but you can apply the credit to a future Rally Academy course. Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.

  • What tools are used in this course?

    By registering for this Rally Academy Course, you are also signing up to use our Rally AI tool in order to complete the hands-on exercises and homework assignments. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.

  • How long will I have access to the course?

    Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.

  • How quickly will I get access to the course after I buy?

    The course will be held live on January 23, 2025. If you can't make it, don't worry, you'll be able to access the on-demand videos beginning February 5, 2025.