Become a Certified Professional in Recruitment Marketing™

Rally® Certified Professional in Recruitment Marketing™

Achieve recognition as a Certified Professional in Recruitment Marketing™ and advance your career with digital-first, AI-empowered expertise.

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Course curriculum

1. Introduction to becoming a Certified Professional in Recruitment Marketing™
  FREE PREVIEW
2. Welcome to the Certified Professional in Recruitment Marketing™ certification program
3. How to Use the Thinkific Platform
4. (Optional) Connect Your Social Accounts to Rally Inside
1. April 2 - part 1
2. April 2 - part 2
3. April 2 - zip file
1. April 9 - part 1
2. April 9 - part 2
3. April 9 - zip file
1. April 16 - part 1
2. April 16 - part 2
3. April 16 - part 3
4. April 16 - zip file
1. April 23 - part 1
2. April 23 - part 2
3. April 23 - part 3
4. April 23 - zip file
1. Part 1
2. Part 2
3. Part 3
4. April 30 - zip file
1. The Evolution and Impact of Recruitment Marketing
2. Recruitment Marketing vs. Traditional Recruiting
3. Key Trends in Recruitment Marketing and the Future of Our Profession
1. Building Your EVP with AI
2. Analyzing Competitors and Evaluating Your Employer Reputation
3. Activating and Aligning Your Employer Brand
1. Identifying and Profiling Candidate Personas
2. Using AI to Create and Tailor Messaging
3. Measuring the Impact of Audience Segmentation
1. Creating Engaging Content Across the Candidate Journey
2. Storytelling to Build Emotional Connections
3. Developing and Optimizing a Content Plan with AI
4. Finding and Activating Employee Brand Ambassadors
1. The Changing Role of Social Media in Recruitment Marketing
2. Trends and Data-Driven Social Media Strategies with AI
3. Measuring and Improving Social Media Campaigns
1. Designing High-Converting Careers Sites
2. Leveraging SEO to Increase Visibility
3. Optimizing Website Performance with Analytics
1. Best Practices for Impactful Email Campaigns and Talent Newsletters
2. Segmented Nurture and Engagement Strategies
3. Tracking and Refining Email Campaigns
1. Modern Strategies for Digital Job Advertising
2. Writing and Designing AI-Tailored Job Ads
3. Evaluating Ad Platforms and Optimizing Channel Effectiveness
1. Measuring Recruitment Marketing Effectiveness using AI
2. Tracking and Optimizing Talent Attraction Data
3. Calculating ROI and Assessing Channel Performance for Smart Decision Making
1. Aligning the Candidate Journey with Your Employer Brand
2. Enhancing Communication with AI-Driven Insights
3. Improving Engagement Through Feedback and Touchpoints
1. Building and Scaling Your Recruitment Marketing Tech Stack
2. Evaluating Tools and Partners to Achieve Your Goals
3. Streamlining Operations with Automation and AI
1. Legal and Ethical Considerations in Recruitment Marketing
2. Using AI Responsibly to Maintain Privacy and Compliance
3. Fostering Diversity and Inclusivity in Recruitment Marketing
1. Crafting a Comprehensive Recruitment Marketing Strategy
2. Budgeting and Resource Planning (for teams of any size)
3. Presenting Your Strategy and Advancing Your Career
1. Wrapping Up: Taking a Digital-First, AI-Empowered Approach
2. Preparing for the Assessment to Earn Certification
1. How to earn your Rally Certificate and get SHRM/HRCI Credit
2. How to add your Rally Certificate to LinkedIn
1. We'd love your Feedback!

About this course

$1,295.00
14 lessons
20 hours of live instruction

FAQ

What is your cancelation and refund policy?

If you cancel by March 1, 2025, a full refund minus a $50 processing will be provided. If you cancel from March 2-15, 2025, a 50% refund will be provided. If you cancel on March 16, 2025, or later, no refund will be provided but you can apply the credit to a future Rally Academy course or Rally Workshop. Note: This course is not available for vendors or agencies. Rally reserves the right to approve or reject registrants.
What tools are used in this course?

By registering for this Rally Academy Certificate Program, you are also signing up to use our Rally Inside with Rally AI tool in order to complete the hands-on exercises. During the 2-week course, you'll have access to Rally Inside with Rally AI. After the course is over, your access to Rally AI will end, but you will continue to have access to the Free Plan of Rally Inside.
How long will I have access to the course videos and materials?

Your access never expires! You can re-watch the videos and download the course materials pretty much forever. Plus, you'll always have access to the Discussion feature to ask questions.
How quickly will I get access to the course after I buy?

An information session will be held in March for the first cohort of enrolled students. The first class will begin on April 2, 2025, and take place each Wednesday for 5 weeks. If you can't attend live, don't worry, you'll be able to access the on-demand videos beginning May 19, 2025.

Rally® Certified Professional in Recruitment Marketing™

Course curriculum

Lesson 1: Welcome!

April 2

April 9

April 16

April 23

April 30

Lesson 2: Introduction to Recruitment Marketing

Lesson 3: Defining Your Employer Brand

Lesson 4: Audience Segmentation and Targeting

Lesson 5: Content Creation and Storytelling

Lesson 6: Social Media for Recruitment Marketing

Lesson 7: Careers Sites, Blogs, and SEO

Lesson 8: Email Marketing and Talent Networks

Lesson 9: Job Advertising Beyond Job Boards

Lesson 10: Data Analytics and Measurement

Lesson 11: Candidate and Employee Experience

Lesson 12: Technology and Tools in Recruitment Marketing

Lesson 13: Responsible Use of AI in Recruitment Marketing

Lesson 14: Strategic Planning

Wrap Up & Assessment

Earn Your CP-RM™ Certification

Feedback

About this course

FAQ